Here are the benefits I see with this bed. It’s well made, easy to wash, substantial bolster pillows surrounded the bed and a deep memory foam mattress for my dogs bones. I don’t know how chew proof these beds are since I have never had a dog that felt the need to chew on their bed. Chewing is a natural teething behavior and anything beyond teething is an owner not keeping their dog stimulated enough. Chewing is a way a dog can let their owner know that they are bored. To stop this behavior one needs to stimulate their dog with play or teach them more words and actions. Dogs don’t speak languages but they will get attention from owners the only way they have been successful in the past.These beds seem to be very well made and very sturdy. I’m impressed with the thickness of the mattress and the overall quality of every single detail from stitching to fabulous bolsters to being able to hold their shape. I could have save myself a fortune in money if I had simply pulled the trigger and purchased a fabulous bed to begin with.I did put a pillow in the bed so my dog can rough up the mattress and make it her own space. Hahaha. The first day she had the bed the usual three turns ended up being 10 turns and a lot of rutting in the mattress so I realized she needed to have something in there to make it her own space. I purchased the Jumbo for my 110 lbs dog. She loves to stretch out and she can with her head hanging over the sturdy but soft bolster. This is definitely not a paid review it’s my personal honest thoughts regarding this dog bed.The cooling part of the mattress is easy to feel with my hand but I’m not sure how this is transferred into my dog’s behavior. I live in the desert and my home is kept at 74° for my dogs comfort. They have fur coats they simply can’t take off. I’m sure I will find my dear dogs resting in their new beds more and more as we get into cooler weather. The one thing I did notice is that my dogs are choosing their new beds vs sleeping with me on my latex foam bed. This is totally new for me. It does let me know that this dog bed next to my personal bed the dogs will cuddle with meat first then end up in their own beds on the floor. This is THE FIRST I have ever experienced this behavior. Usually they hog my bed until I am totally uncomfortable and searching for some real estate. Ha! So I’m basically just watching my dogs behavior and speaking to what I am witnessing. They ( my dogs) love these beds.I will be purchasing more so they will have beds in the living room as well as my bedroom so I don’t have to take the beds back and forth. These beds are large and substantial. I simply don’t have enough good things to say. I bet with these bumpers that these beds would be great to travel for little kids as well. These beds are this good.If you are on the fence and your choice is because of $20.00 or $30.00 price point I would definitely say just get this bed- it will save you money in many many dog beds. Don’t end up with 10-15 pet beds that are all inferior. I have tried this. Please learn from my mistakes and save yourself money in the long run. Just buy one. The size recommended on the bed is very good so if you are unsure please trust their recommendations. Don’t buy a bed that’s too small for your fur Angel . If anything go larger. This is such a great bed. For the price of a tank of gas - you will have a happy dog. Thank you!